BUSINESS MODELLING - A NEW APPROACH BY ALEX OSTERWALDER
Alex Osterwalder is the author of the excellent book “Business Model Generation”. He introduces us into a new way how organizations can approach designing business models. Companies learn how to test their business models upfront, iterating on the feedback received from their clients, thereby reducing the risk of failure.
The book is highly recommended to anyone in the tech business. And this video is for free. Watch it!